Helping Companies in the Education Industry Stay
Connected with their Customers


The education industry has daily challenges, such as…

  • Budget Issues
  • School Safety
  • Time Constraints
  • Ever-Changing Curricula
  • What the Teachers Need vs Administration Priorities
  • Cyber-Security and Cyber-Bullying
  • And that’s all before 9:00 am!

Whether you are selling a #2 pencil, an e-learning program or a modular classroom, educators need to know you understand their world.
To win their trust, your company needs to connect with your customer.

That’s where I step in.

After working 25+ years in Education, as a k-12 classroom teacher and then as an elementary school principal,

I am your target audience.

Now I write marketing content and copy for companies in the education industry. I can help you connect with your customers on a deeper level.

Unlike other writers, I have lived out their needs, anxieties, challenges and concerns.

I’d love to chat with you about your next project to see if we would be a good fit. Please contact me at 540-845-6891 or email me at to schedule a free consultation.

Why Me?

“Experience is the Best Teacher.”

– Frances Whitcher

There is no substitute for someone who understands the burdens and pressures your customers face.  I get it because I’ve been there.  For 25+ years, I walked in your customer’s shoes. I was a K-12 classroom teacher for 9 years, teaching several different grade levels.  After completing my Master’s Degree in Education Administration, I served as an Elementary Principal for 18 years.

Because of my vast experience as an Educator, I hit the ground running with your project needs and don’t need hand-holding. I write copy and marketing content that resonates with your customers in the Education Industry.

“No significant learning occurs without a significant relationship.”

– Dr J. Comer

Every great educator understands that students learn best when we connect with them. The same holds true for your company. Your customers will not buy from you, if you don’t understand their world.

I know how your customers think, feel and what keeps them up at night. I use marketing content and copy to build relationships with your customers. Relationships that will last for years to come.

Once we connect with your customer, then we can begin to educate them on your great products and services.

“Leadership and learning are indispensable to each other.”

– John F. Kennedy

I do my homework to research and learn all about your company. What’s special about what you do and how you do it? We want to educate your customer on what makes your company stand out. What makes you a leader in your field? My homework will take you to the head of the class.

Ready to Talk?


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What they say about me!
  • Susan Underwood is a great writer who takes in what is being shared, processes the information and then addresses the problem. She is a leader, and excels in problem-solving. She was conscientious and hard-working. Her commitment to clear communication was so evident. We are thankful for the great job she did!

    Kathy Meier Stafford Campus Librarian, VA
  • Susan Underwood was confident in the tasks we gave her and her integrity shined. We could tell she really cared about the work she was doing for us and had such innovative ideas. She was a great listener and came back with such a clear vision. We couldn't have asked for anything more! We can't wait to work with her again!  

    Courtney Schneider Encounter Church, VA
  • Susan sees what needs to be done, creates a plan of action and then follows through. When we had a problem to solve, she was great at wrapping her head around the issue,  then figuring out the answers. She had great follow-through with the tasks and connecting with the right people. She was incredibly reliable.

    Laura Van Hulzen    Director of Curriculum, FCS,   Virginia
  • Susan Underwood evaluated our situation, then came up with some great solutions. She knew exactly how to execute those in a clear and precise way. She related so well to everyone on the team and we loved her sense of humor. We would love to work with her again!  

    Andrea Miller Nokesville,  VA
  • Susan Underwood is an excellent communicator in her writing. She did a fantastic job with the task we gave her. She laid out the work plan and exhibited the discipline to carry it to completion.  We would be excited to use her skills again!

    Kristin Hills Bethel Academy, PA

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