Susan Underwood


the story behind

As a copywriter that specializes in the Alternative Health Industry, I know you want to work with someone who shares your passion – helping people experience complete health and wellness. You are looking for a copywriter who understands your needs, your audience and your mission. I have a passion to help educate prospects on the benefits that alternative health offers.

No doubt you are looking for someone that is proven with ads, landing pages and other website copy, special reports, long copy sales letters, content – such as articles, case studies, testimonials, video sales letters, advertorials, email auto-responders, and social media posts.

I am committed to create copy that gets you the traffic, the leads, the conversions and the satisfaction you deserve.

Why Me?

“Experience is the Best Teacher.”

– Frances Whitcher

There is no substitute for someone who understands the burdens and pressures your customers face.  I get it because I’ve been there.  For 25+ years, I walked in your customer’s shoes. I was a K-12 classroom teacher for 9 years, teaching several different grade levels.  After completing my Master’s Degree in Education Administration, I served as an Elementary Principal for 17 years.

Because of my vast experience as an Educator, I hit the ground running with your project needs and don’t need hand-holding. I write copy and marketing content that resonates with your customers in the Education Industry.

“No significant learning occurs without a significant relationship.”

– Dr J. Comer

Every great educator understands that students learn best when we connect with them. The same holds true for your company. Your customers will not be able to know, like and trust you if you don’t understand their world.

I know how your customers think, feel and what keeps them up at night. I use marketing content and copy to help you build relationships with your customers. Relationships that will last for years to come.

Once we connect with your customer, then we can begin to educate them on your great products and services.

“Leadership and learning are indispensable to each other.”

– John F. Kennedy

I do my homework to research and learn all about your company. I love to discover what’s special about what you do and how you do it.  We want to educate your customer on what makes your company stand out. Once they know that, they will see you as a leader in your field.

My homework will take you to the head of the class.

Take a look at the Services I offer.

Ready to Talk?